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Welcome to Reporting For Beauty. In today’s episode, presented by Ulta Beauty, Cynthia Alvarez teaches Popsugar staff writer and social producer Renee Rodriguez how to create perfect hydrated curls. It’s all about the products: Alvarez uses Isima, the new hair-care line ignited by Shakira and developed by experts. You’ll learn Alvarez’s complete process, from shampooing and conditioning to blow-drying and styling with Isima’s Curls Don’t Lie, a lightweight cream that nourishes, hydrates, and softens hair.
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Genevieve Farrell Roston (she/her) is an award-winning filmmaker and the director of video at PS. She oversees the Webby-nominated PS Fit video series, which makes fitness fun and accessible. She has more than 10 years of experience in the entertainment industry. A certified personal trainer, she loves running, Pilates, and rest days. As a mom of two, she is an avid reviewer of children’s gear and products.
